SAMMEN MOD ENSOMHED


CONCEPT WEB DESIGN

’Sammen mod ensomhed’ is an interactive information campaign in collaboration with Ældresagen that aims to raise awareness of loneliness among the elderly and encourage caregivers to get involved and support their elderly family members and friends. 

The campaign centers around an interactive website that not only informs but also creates an engaging experience for the users. The experience is fixated on creating a simulated

conversation with someone who feels lonely, where you as a caregiver have the opportunity to conversation with someone who feels lonely, The caregiver then has the opportunity to influence the conversation for a good or bad outcome for the elderly person.

This project is created as a team effort with Jeppe Vedsted for Adapt Agency.







IDEATION


To start the design process, we created crazy 8's and design drivers to unfold the concept and problem.









ART DIRECTION
WORKSHOP


To capture the concept's understanding of the fleeting feeling of loneliness in the interactive experience, we conducted a workshop to define how the art direction would convey this.









ART DIRECTION & WIREFRAMES


From the workshop we made the finished art direction. Wireframes and a high fidelity prototype was made.